| | Networking Tips | | | | Position Yourself as the Expert | | | | 5 strategies to stand out in the digital age. | | By Liora Mendeloff, CEO & Founder of InstantMediaKit.com | | | Do you ever feel invisible in the sea of networking and marketing activity on the Internet today?
As exciting as it is to have technology at our disposal, it’s not uncommon to feel stuck when figuring out how to position ourselves in this crowded digital age.
Business isn’t what it used to be. The pace is much faster—a fact we must keep in mind when we market ourselves. Tactics that worked ten, five, or even two years ago, are not as effective today. You’ve heard that change is good, but change is only good if you change with it. So, how do you do it?
First, find the very best networking opportunities in your area. It may be a Chamber of Commerce event, maybe a networking club, or any other social event where you can wrangle an invitation. While you are there, keep in mind that every person you meet knows an average of 250 other people. So, if you connect with just five people, you are potentially coming into contact with more than 1,250 new people.
Here are my best tips:
| | |  | STRATEGY #1: POSITION YOURSELF AS THE EXPERT
Differentiating yourself in the marketplace is more important now than ever before. What makes you unique? Why should someone hire you over your competitor? If you don’t know how to position yourself as the expert to stand out from the rest, here are some tips to get you started. |
| | | | STRATEGY #2: EXPAND YOUR DEFINITION OF MEDIA
Obviously, one way to establish yourself as an expert is by garnering media attention. Think broadly. We’re no longer limited to conventional media outlets--TV, radio, and print. Media includes social media outlets, the Internet, and blogs. As you grow your visibility, fan base, or followers, you’ll become the expert.
Often, new media drives conventional media. Producers find experts and pick up stories via new media. So, re-purposing teles-eminars, webinars, podcasts, articles—anything that showcases you through social media or other Internet marketing channels—is paramount! |
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| | | | | | Chapter Meetings |  | Every Wednesday from 6.45am to 8.30am |
| | | Why not Join In? | | | | Phone Maura on (087) 236 8634 |
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| | | | STRATEGY #3: INCREASE YOUR SPEED TO MARKET
With online traffic becoming more congested, increasing your speed to market is critical to being seen. You need to make it easy for people to find you and get what they need from you so they can make a “buying” decision.
Your marketing strategy must address the new “give it to me now” mentality of consumers. |
| | | | STRATEGY #4: HELP THEM HELP YOU
The digital age requires we help others help us in any way we can.
So, don’t make prospective customers, clients, or the media work to find you, buy your product, or book you! Make the process as easy as possible.
There’s no better way to help the media help you than to make your marketing materials accessible. The new media standard is the online media kit; it’s what the media looks for when they’re looking to book you.
Having a web site is one thing, but getting that web site up to speed with the demands of the digital age is an entirely different story. Having a site that’s clean, easy to navigate, comprehensive, showcases all of your media coverage, and makes it easy to access and download material, already positions you to stand out hugely from the crowd! |
| | | | STRATEGY #5: LEVERAGE TECHNOLOGY TO KEEP CURRENT
Business in the electronic age allows us to update our online content in a nano-second. Keeping your content current enhances your credibility and professionalism. Plus, it allows you to represent yourself accurately, rather than leaving others to search and find outdated content. If you provide it, they won’t need to go looking for it.
So, don’t get left behind. Make sure you get up to speed on the new industry standard—and position yourself as the go-to person in your industry! |
| | | | Liora Mendeloff is CEO & Founder of InstantMediaKit.com, the 21st Century solution to help you get greater visibility and media pick-up. InstantMediaKit is used and endorsed by industry leaders, best-selling authors & world renowned speakers to help them stay up to speed with the demands of the digital age. | | |
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| | | We welcome all visitors! | | | We meet every Wednesday morning from 6.45 to 8.30am in Bewleys Hotel, on the N32 near Dublin Airport.
Why not visit us in the Airport Chapter at one of our regular weekly meetings? | | | | | | | |
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